My situation with this company are as follows: Total payment of £44.85, of 3 payments of £14.95 for a credit report I couldn't gain access to. Several cancellation emails to their website email address, have resulted in the following response:
[email protected]
 to me
	
--------------------------------
[Insert your auto response here]
--------------------------------
I haven't yet been stung by the rewards program of £19.95, however, I have looked in to some key legislation, and some key points of call to which people may be able to hold this business accountable to unlawful operating practices under several EU directives, and UK legislation, such as the Trade Descriptions Act, and the EU Unfair Commercial Practices Directive.
You, firstly, will need to make a formal submission to Consumer Direct. Website being: https://secure.consumerdirect.gov.uk/reportascam.aspx
Also, another point of call, is lodging complaints with the Financial Services Authority by calling: 0845 606 1234 
Signing up to a credit report, is certainly misleading when you are lead to the following companies, and subsequent payments to them:
Registered Name 	Adaptive Affinity Limited 	12/10/2009 	 
Trading Name 	Biz Maxx Gold 	08/06/2010 	 
Trading Name 	Credit Confidential 	08/06/2010 	 
Trading Name 	Credit Rate Matters 	08/06/2010 	 
Trading Name 	High Credit Score 	08/06/2010 	 
Trading Name 	Premier Club 	08/06/2010 	 
Trading Name 	Privacy Counts 	08/06/2010 	 
Trading Name 	Quick Credit Score 	08/06/2010 	 
Trading Name 	Reset Credit Score 	08/06/2010 	 
Trading Name 	Rewards First 	08/06/2010 	 
Trading Name 	Rewards Now 	08/06/2010 	 
Trading Name 	VP Rewards 	08/06/2010 
Definately think some kind of action will result against this company, but we need strength in numbers. So lets all get on it guys.