All they are doing is gathering information from the public for promotional purposes and not providing A WAY TO ENTER THE CODE FROM THEIR DRINK CUPS. For me, this scam backfired - I will not eat at Taco Bell again of buy Pepsi products again and I will bring this up in conversation as often as I can. Good luck with your FAKE contests, I am sure this is going to cost your company big time in the future and you may want to SUE the company who put this one together for you.