This company is targeting pet owners touting that they are an alternative to Pet Insurance. They give the impression that they are compassionate animal lovers when they are only out to sell software to keep track of your pet's health records and other history, when a simple manila folder will do just fine for most pet owners. Denise Denova, the owner, previously had a company scamming vulnerable homeowners facing foreclosure. Do not post your pets photo on their page. It is just a way to gather information from you.