I'm a person that's not allergic to any type of food or ingredients. However, two days ago I poured a bowl of the new Total Cranb. Crunch cereal and ate it. Less than 2 hrs. later, I began sever itching, which has progressed into hives, welts, rashes, itching, etc. The only factor outside of my normal routine was the cereal. As I said, I'm not allergic to anything - not to wheat, not to cranberries, not to nuts, etc. I wrote to General Mills to notify them of the matter in case others experience this major inconvenience. They may also want to look into the processing of the cereal - maybe something was toxic and that's what I'm reacting to. This complaint is just an FYI for others. Thank you.