Although they tell you that their store pages are easily customizable, they are hardly that, and if you fail to use one of their pre-designed templates they say that they will not support you if you have any problems. So much for customization.

Fortune3 charges a transaction fee, which they hide. It is not listed with their other fees, and to find out what it is you have to read their "Terms of Service", which is a wordy, legal document. Other providers do not charge a transaction fee, so why pay it? Also, the fee applies to wholesale sales too, so if you get a $10, 000 wholesale order, there is a hefty fee.

Technical Support is rude and insulting. If you explain that you found a problem in their software, they will push back and try to convince you that you didn't use it right, even if there are blatant errors. If you complain that your website is down because their servers are not working, they will pound their chest and tell you what great uptime they have. And so on...

Their software is fragmented into two portions- a web-based part and a "Wizard" that runs on your PC. There is substantial overlap and even duplication between the two, which causes a lot of wasted time and confusion.

If you make changes using the Wizard, you have to upload the changes, and then upload them a second time so that their servers can generate what they call a "Rescue File". If you miss the second step, you have a website that you can not retrieve. It is a time-consuming and complicated process, compared to the efficient web interfaces offered by their competitors.

I used to refer others to Fortune3, and then I found they left within a few months. The basic problems are those I described- rude and insulting technical support, hidden fees, overpriced service, inability to customize without loosing "support" and so on.

If you are considering Fortune3 to base your on-line business on, I would suggest that you look elsewhere.