The store is in Midpoint Orchard road right at the entrance to a mall. The salesmen are complete con artists and will get your trust immediatly. I got sucked into buying a cameral for 1730 Singapore Dollars which can be had at any other store for 1100 Sing Dollars. The catch is the wide angle lens they sell you. I paid 650 Sing dollars, but it can be bought at any othe store for around 100 sing dollars.
Avoid this store!!