Store #4438 has been carrying a white popcorn in a bag thats to be popped on the stove.However recently for some reason they've stopped, and are now selling a popcorn named Black Jewel, so I bought it even though it's almost twice as much money, and it not only is not as good it does not all pop, leaving alot of unpoppped kernels. It therefore tells me it must be all about profit and not customer satisfaction.