Purchased several episodes of TV shows based on advertised UNLIMITED VIEWING rights and license for up to 5 different devices. Downloaded to 2 laptops using RoxioNow Install Manager as required by WB. Two days later found message on my account stating that further downloads not authorized because VIEWING PERIOD had expired. Contacted WB Shop by phone and was referred to Corporate Website for assistance and/or offer of refund. However, as nice and kind that the staff has been, I could not get simple technical assistance or answers to how to safeguard my purchases or assure access to re-download purchases in the future in the event of a hardware failure on my PC. In essence...great concept...poor execution. Would be a wonderful way to do away with hundreds of DVDs laying around, but service and support are extremely poor and borderline "Bait and Switch" form of commercial advertising fraud.