I went to the store looking for a watch for my dad for father's day and went there on Sunday June 12, I saw the watch the my dad wanted and asked the store employee the price and she said that the price was the one with the sign that said $149.99 that they were on final sale. I left the store and went today June 16th to purchase the watch. I told the same employee that I saw on Saturday that I finally came to purchase the watch. She got the key to open the place were the watches were, she came to the register to ring the product but she said, there is not price tag on it, I then said well the price is there in front of the watch it is $149.00, she said let me go to the back and speak to the manager, she came back and said, no the manager said that you have to pay $180.00 if you want the watch, I said to her, I came Saturday and you told me that it was $149.99, I came today and looked at the watch and saw that there is a big sign in front of the watch for $149.99 why do you want to charge me $180.00, she said that is what the manager says that you need to pay. I requested to speak to the manager, the manager came to the watches and said yes the price is $180.00 if you want it, I told her that it was false advertisement, that why do they have a price in front of a product and then sell it for more when you get to the counter. She didn't say a word to me, I said it is very clear that no where in that stand there is a price of $180.00, the only prices in the stand were $149.99 and other watches that were cheaper at $99.99. I'm very upset about this as I had promissed my dad that I was going to buy him the watch that he wanted so much. I will not buy at that Ecko store anymore, they don't know how to treat customers and they don't care if they are false adverstising it.